Brown professor Arnold Weinstein is a great talker -- I know this because I've listened to a lot of his lectures in the car, usually on modern literature. In his Ulysses lecture he's occasionally made the point that Joyce needs to be rescued from the academics, liberated from the university -- it needs to get back on the street and get down with the folks. He now has a book devoted to the larger subject in general, which gets an amusing but respectful review from Ron Powers in today's Times: Recovering Your Story: Proust, Joyce, Woolf, Faulkner, Morrison.
There have occasionally been popularizing attempts at breaking down the walls with some of these writers. Woolf had The Hours. Faulkner has Oprah, and Morrison -- whom I am not sure needs the help -- has Oprah. The big two fish, Proust and Joyce, have a lot of p.r. flaks between them and students, fewer between them and common readers, and I doubt they'll turn to Weinstein.