Friday, December 01, 2006

The Joys of Techspeak

Years ago, there was this brilliant SNL commercial spoof where an indescribably obscure industrial product was given the usual 30-sec. spot pitch.

"Wilson Countersink Flanges," went the tagline, "because when you've got hydraulic torque leak-through, every second can mean lost prantkens."

Very funny stuff, I always thought, but not nearly as funny as this very real and impossibly dense video from the marketing wizards at Rockwell International. I'm half-inclined to think that whoever wrote this was a cubicle-chained flunkie who was getting back to da man in his own subversive way.

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